Senior Manager Marketing

Company: Sensient Technologies
Location: Saint Louis
Posted on: April 26, 2024

Job Description:

Job Description

At Sensient Technologies, we are experts in science, art, and innovation of color and flavor. We are market savvy and visionary. We are problem solvers and we will be better with you.

We are looking for a Sr. Manager Marketing Planning & Strategy to join our team and be accountable for leading market strategy, marketing insights, and marketing planning for the North American Food Colors business unit. This position is a performance and results driven role that requires leadership skills and a high degree of collaboration with other functional areas including product management, R&D, technical customer service, supply chain, quality, and regulatory. We are seeking someone with a keen entrepreneurial spirit and the ability to develop, mentor, and continue to build the marketing team at Sensient Food Colors.

What you'll do:

• Be a thought leader and an expert in translating market, consumer, and customer insights into actionable strategies and tactics for the business unit that ultimately drive revenue growth and operating profit for Food Colors North America.
• Consumer Insights - Using syndicated data sources and custom research, gain a deep understanding of the packaged food market at both retail and foodservice. Develop vision and key trend framework that technical and marketing teams can deploy in customer facing presentations and ideation sessions. Inform Sensient Technologies leadership about changes in consumer behavior so that all businesses can adjust planning and adjust strategy as needed.
• Customer Insights - lead 'voice of the customer' market research initiatives that help the business understand what attributes are most valued in a food color supplier. Further, the business seeks to gain a deep understanding of how customers view Sensient versus key competitors. The successful candidate must develop effective briefs for agencies where applicable, but more critically develop the VOC process and train internal team members in order to gather meaningful insights. Help the General Manager and business unit leadership develop winning value proposition based on the VOC
• Product Strategy - In conjunction with the broader marketing team, outline target customer segments, buyer personas, and overall new product strategy that will guide product development process.
• Marketing communications implementation - In collaboration with the Sr. Digital Marketing Manager, Content Marketing Manager, and Global Director of Marketing, to develop marketing communications strategy. Develop campaign plans to support new product launches and key communication initiatives. Collaborate and develop media mix plan between search, e-mail, advertising, trade show and other tactics. Ensure the integrated plan achieves desired objectives. What you'll bring:
  • Bachelor's degree is required in Marketing or a related field. MBA is a plus along with 8+ years of extensive marketing leadership in food ingredients and/or consumer packaged goods experience.
  • Expertise in consumer and customer insight driven marketing strategies that effectively target specific unique customer segments
  • Budget management skills: The proven ability to prioritize and monitor the marketing budget. The sophistication to manage budget tradeoffs based on knowledge of priorities and initiatives. Ability to maximize ROI based on performance of different campaigns and tactics.
  • Proven People Development Skills - The ability to mentor less experienced team members and provide consistent coaching to develop these team members.
  • The ability to support the R&D and Product Management teams with market needs assessment and innovation project prioritization What you'll get:
    • An opportunity to collaborate with your colleagues, onsite 5-days per week.
    • An excellent salary, benefit offering and development opportunities.
    • A thorough and effective training experience during onboarding and beyond.
      About Sensient: Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands.
      
      About Sensient Colors: Sensient Colors is a leading developer, producer, and supplier of natural and synthetic color systems for customers around the globe. The Company's high-performance products play a vital role in the manufacture of foods and beverages, cosmetic and pharmaceutical colors and coatings, and colors for agricultural uses, household cleaners and paper products.
      
      Equal Opportunity Employer
      
      #LI-BW1

Keywords: Sensient Technologies, Florissant , Senior Manager Marketing, Executive , Saint Louis, Missouri