Qualitative Insight Director

Company: Brado
Location: Saint Louis
Posted on: June 2, 2025

Job Description:

About us:Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing, communications, innovation and consumer engagement technology, we provide transformative results for our clients.Brado offers market research and strategy services, digital marketing services as well as an integrated consumer engagement technology solution.Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.The Role:Position SummaryThe Qualitative Insight Director consistently and effectively executes projects, often as the Coach (training teammates) or as a solo Strategist. The Qualitative Insight Director ensures Brado delivers success on the current project as well as builds a deep, sustaining relationship with the client. They mentor strategists, helping them move from research to strategy. The Qualitative Insight Director innovates the research processes and trains others on frameworks, constructs, tools, and approaches to deepen Brado's strategic expertise.Key Areas of ResponsibilityProjects:

• Accountable for ensuring all aspects of the project are delivered on time and against client objectives.
• Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc.
• Effectively designs studies and writes proposals
• Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.
• Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 25% of their time doing live moderation.
• Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story.
• Consistently incorporates strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-what).
• Appropriately adds visual elements to communicate the story.
• Begins to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
• Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism.Client Relationships:
  • Commands a confident, captivating, respectful, agile, consultative presence when engaging with the client.
  • Develops rapport and builds empathy for and with the client, leading to long-term relationships.
  • Develops and continually deepens understanding of the client's business and the individual client to ask the right questions, anticipate needs.
  • Proactively addresses issues or opportunities in their business, including further research or strategy work.
  • Stays calm and collected even with difficult clients, and helps the team do the same.Insight Department Leadership
    • Serves as a subject matter expert and role model for the team
    • Supports and occasionally leads department specific initiatives
    • Is an outstanding strategic thinker, writer, and presenter.
    • Their work should always produce results - be it positive client feedback, referrals, repeat business or case studies.
    • Develops positive relationships with clients and other Brado teams
    • Successfully represents Brado in external facing settings (e.g., conferences, new business presentations or networking events).
      • Aligns with and models our values; People, Commitment, Aspiration, Trustworthiness & Impact
      • 7+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
        • Willingness to travel and be flexible in scheduling to accommodate project needs
          • Health Care Plan (Medical, Dental & Vision)
          • Retirement Plan (401k, IRA)
          • Life Insurance (Basic, Voluntary & AD&D)
          • Paid Time Off (Vacation, Sick & Public Holidays)
          • Family Leave (Maternity, Paternity)
          • Short Term & Long Term Disability
          • Training & Development
          • Work From Home
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Keywords: Brado, Florissant , Qualitative Insight Director, Executive , Saint Louis, Missouri