Paid Media Specialist

Company: Unigroup, C.A.
Location: Florissant
Posted on: November 21, 2020

Job Description:

Paid Media Specialist ndash Marketing Group Innovating the way America moves is at the heart of what we do at QDivision, and we are hiring If you want to be part of a dynamic transformation in a growing team, and make your mark developing new skills in an ever-evolving industry, read on Position Summary Reporting to the Digital Marketing Lead, the Paid Media Specialist is responsible for planning, executing, and optimizing UniGrouprsquos paid digital marketing campaigns. Exercising high attention to detail and time management, this position will work with the digital marketing group and marketing team to execute paid search, display and social advertising strategies focused on lead generation across multiple brands. The Paid Media Specialist will create, manage, monitor performance and report on large, complex paid media campaigns using a variety of tools and platforms. In addition to tracking performance and KPIs, the Paid Media Specialist will work with large amounts of data to create accurate reports in Excel and strategy plans and approaches for presentation to stakeholders. Essential Duties and Responsibilities Develops, executes, and optimizes strategic digital campaigns in paid search, paid social and display from conception to launch creates, manages, optimizes, and reports on paid campaigns. Collaborates across business units to align campaign strategies and goals throughout the organization. Continually works to improve paid media campaign efficiency and increase conversions utilizes data to create deliverable strategies and approaches for presentation to stakeholders. Analyzes and interprets media data from available tools and performance monitoring tracking. Provides ongoing actionable insights into campaign performance to relevant stakeholders. Defines, measures, and evaluates relevant paid media KPIs DCM, Pragmatic Display Advertising, Pixels, Excel data and reporting. Builds out media buys for various ad platforms and oversees the day-to-day execution of paid media. Conducts in-depth keyword and website research, ad grouping, and audience targeting. Maintains current knowledge of industry best practices and new technologies, contributing to increasing level of innovation in data and paid social media programs understands the publisher relationships. Thinks strategically and with a high attention to detail builds out media flow charts, understands campaign budgets, accurately reports on campaign and ad performance. Qualifications Education, License or Certification Undergraduate degree in Marketing, Business, Statistics, Economics, Marketing Science. Other majors considered with relevant analytical work experience 2 years of hands on digital marketing experience in paid search, paid social and display. Agency-side experience handling large, complex campaigns cradle-to-grave strongly preferred Advanced knowledge of Google Ads, Bing Ads, Facebook Ads and other social media platforms (Twitter, YouTube, Instagram) In-depth experience with Google conversion tracking, Bing Universal Event Tracking (UET), and Facebook Pixel tracking In-depth experience with Google Tag Manager, Google Analytics, Google Data Studio, Google DoubleClick for Advertisers, Sprout Social, SEMRush Advanced experience working with Excel and PowerPoint ndash creating large tables, pivots, formulas, macros, and working with large amounts of data for reporting

Keywords: Unigroup, C.A., Florissant , Paid Media Specialist, Other , Florissant, Missouri